Fresh off the heels of our launch of the new white-label product suite, we’re pleased to release some major functionality that makes our donation technology both the most powerful and flexible solution around.
Information is King
Knowing who has supported your organisation, why and whether they’re interested to engage with you in other ways is critical to keeping your ongoing communication efforts and fundraising strategies effective.
To that end, Believe.in’s checkout can now be sculpted to enable you to solicit as much or as little information and on-going participation as you’d like. You can now add:
- Tick boxes (opt-in, or opt-out)
- Text fields (required, or optional)
- and Drop-downs (with up to 10 choices)
at will and without any technical expertise.
Whether you’d like to ask donors to choose a specific program to give toward from a drop-down list, or would like to collect donors’ Twitter handles to thank them via social media, having a customisable checkout means total flexibility in the face of new internal strategies, programs and initiatives.
As before, your dashboard works to store and present all data captured quickly and intuitively, giving you a realtime overview of your donation history and performance. We’ll neatly file away any new data that’s captured from the tick boxes, text fields and drop-downs you add and you can download the data you need for integration with your existing CRM solution whenever you like.
Supporting both the journey and the destination
From the first “Hello,” to the “Thanks for donating,” to the “Here’s what’s next,” the experience your supporters have and the journey they take toward becoming actively engaged with your organisation is critical to get right. Here’s how we help…
Donation boxes are pre-set donation amounts that inform donors what their donation will go toward. See some in action here.
Not only do these help relate a donation amount to a more tangible outcome for would-be supporters, but they also drive increased conversion and greater donation sums! Configuring up to three single and three monthly donation boxes is as easy as logging into your dashboard, entering in an appropriate donation amount, snappy messaging and uploading an image.
You can change your donation boxes at any time. Whether you’d like to increase the sums seasonally, or in line with new projects, simply make any edits as needed and your donation page will instantly adapt.
We also help say “Thank you!” after someone donates by firing off an acknowledgement on your behalf within seconds. Emails are specific to donation types, too, meaning we’ll send one kind of email for single donations, another for a monthly donation and yet another for a donation to a fundraiser, or a campaign.
Just like other parts of Believe.in, emails can be customised and their content edited to read however is most appropriate. Once customised, we’ll automatically deliver this in a format that reads nicely on phones, tablets and desktops and even add in your logo and chosen theme colour!
Re-directs post donation
Leaving donors stranded on an uninspiring, or dead “Thank you!” page after they’ve donated is a no-go! This also misses out on an opportunity to introduce your supporters to timely content, or further calls to action that could bring them closer to your organisation. To that end, it’s now possible to specify where to send donors automatically after they’ve donated successfully.
As ever, we like to get granular, so have added in the extra flexibility necessary to allow you to send a single donor to page X, while sending a monthly donor to page Y and a donor to a fundraiser to page Z.
This is totally up to you! You could point all donors to the same page, or even lean on our existing “Thank you!” page, which works to prompt donors to spread the word through their existing social channels.
It might sound trivial, but we like to sweat the small stuff - especially when this drives improved conversion. Adding big, beautiful images to your checkout certainly does.
Check out how Big Issue are already taking advantage of this.
Even MORE goodies
Credit card fees
We now allow donors to opt-in to covering the credit card fees associated with processing your donation.
For those already tracking site activity with Google Analytics, you can now add your own Google Analytics tracking ID. We also support the addition of custom code.
Multi device support
As ever, all things work beautifully on phones, tablets and desktop, so customise away without the fear of breaking how this gets presented to your supporters!